Mission & Vision Statement:

Our Mission

We are committed to providing exceptional member service while maintaining a financially sound institution.

 

Our Vision

To be our members first and foremost choice.

A Commitment to Our Members
At West Branch Valley Federal Credit Union, members come first. We promise to offer honest, fair deals to every member, every time. We promise to treat every member with respect and dignity. We promise to strive to be a trusted financial advisor that our members can count on to assist them with achieving their financial dreams. We will continually demonstrate the value of membership in West Branch Valley Federal Credit Union. We will deliver a range of low cost products and services to the diverse economic and social make-up of our members and potential members. We will look for better ways to serve the needs of un-served and underserved portions of our member and potential member base.

We will communicate our services to members in a meaningful way so that members, potential members, legislators, regulators, and the community at large will understand and appreciate the unique role that locally owned, not-for-profit, financial cooperatives play in their lives.

Throughout West Branch Valley's Strategic and Business plans, we will emphasize programs that enable our members to become financially self-sufficient and successful. We will place high importance on consumer education and the teaching of financial thrift.

This Commitment to Our Members is consistent with our credit union principles of "Not For Profit, Not For Charity, But For Service" and our philosophy of "People Helping People". This statement represents good business practices that ensure the financial strength of our credit union on behalf of our members.


A Brief History of West Branch Valley Federal Credit Union
AVCO Employees Federal Credit Union was organized in 1952 by the employees of AVCO, Inc.  AVCO was the first Select Employer Group to belong to the credit union.  As the credit union allowed more Select Employer Groups to join, the membership became more diverse and geographically disbursed.  In 1995 the credit union changed its name to West Branch Valley Federal Credit Union to be more representative of its membership area. 

On Tuesday, July 27, 2010 West Branch Valley Federal Credit Union’s Board of Directors announced it has adopted to convert its charter status from a multiple-employer group charter to a community charter.  The conversion to a community chartered credit union makes anyone who lives, works, regularly conducts business, worships, volunteers, attends school in, as well as businesses and other legal entities located in Lycoming County, Pennsylvania eligible to join West Branch Valley Federal Credit Union.  In addition, members of their immediate families or other household members are eligible to join the Credit Union.  At West Branch Valley Federal Credit Union, members come first.  We are the first credit union to provide access to credit union service to all of the residents of Lycoming County.  Credit unions provide low cost / no fees for their financial products and services, and now, we are able to provide easier access to join and share in the benefits of credit union membership.  Our current members and their immediate family members will not be affected by the charter change.  Our existing members will continue to benefit as the Credit Union expands its already wide range of products and services to better compete in today’s ultra-competitive financial service industry.   We will continue to pursue the credit union philosophy of “People Helping People”.